In 2021 we pitched and won the chance to launch a new brand platform for DocuSign Australia. 
Little did we realise, it would not only get the attention of DocuSign head office in the US, it would become the platform for Asia Pacific.
It has now been rolled out with eight influencers in five cities, internationally. Winning awards from Mumbrella, B&T, and LinkedIn as Best In Class B2B. And it all came from a simple premise – if you stick with the status quo, you'll end up as screwed as a piece of paper. Next time, DocuSign.

Ford. Brand Transformation.

In 2016, Ford stopped manufacturing in Australia and the brand was in trouble. We created an entirely new brand language, and a new platform that challenged the public's assumptions of Ford.

Kogan.com. Clickin' Awesome.
Aussies love a deal, but many saw Kogan.com as suspiciously cheap. We had to shift perception from "that's way too cheap to be any good" to "that's awesomely low."
Introducing Clickin' Awesome'  – a whole new brand platform, where every execution told another part of Kogan.com's awesomely low price story. But we had to do it in a way that got attention.
We launched with two spots showcasing Kogan.com's supreme negotiating skills, then stretched across OOH, radio and on Kogan.com, we created the Lowdown which went into more detail than we care to detail here.

Blooms The Chemist.
While other chemists talk about their low-priced perfume, your local Blooms the Chemist actually takes the time to ask how you are. And they actually wait for an answer. So when, Blooms came to us and asked to create their new brand platform, we didn't shy away from the real stories that happen every day. And it turned into our launch spot.

Green's Baking.
Green's have a huge range of cake mixes, but it was suffering a lack of awareness. On the back of a winning pitch in 2020, we created a whole new brand identity, with a busy little baker that works tirelessly behind the scenes.

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