An award for disorder. Fabric out of sparkling. And a radio spot by AI.
They're just a few things I've made over the last 23 years.
I feel lucky everyday to be in this job where I get to create new ideas, new brand platforms and re-boot some of Australia's biggest brands. "It's amazing what a little Snooze can do." That's one I'm proud to see still going strong.
 Most recently, I was Creative Director at Hardhat, an independent agency in Melbourne. Together with co-CD Chris Hince, we put Hardhat on the map, helping it win clients, awards and respect from the industry. 

I am a writer, Award school mentor, wannabe song writer, and super-micro-influencer as @andysplate_ on Insta.

If you'd like to chat more, hit me up at andyasegal@gmail.com, or call + 61 412 223 115.
Check out my joint folio with my partner in crime, Chris Hince, at andyhincey.com
Achievements
LinkedIn Best Practice B2B Campaign. DocuSign, 2022. 
Mumbrella CommsCon Award. DocuSign, 2022.
Good Beer Week 'Brewin Transfer.' Judges Choice, Audience Favourite. Sailors Grave. 2019.
Effie. Long Term Effectiveness. Ford Ranger. 2017.
Bronze Effie. Ford Ranger.  2015, 2017.
ADFEST 'Mobile Lotus' Bronze 2015

JWT Global Commodore Award 2015 - Chairman's Prize & Finalist

MADC 'Best Integrated Campaign' Gold, 2012

MADC 'Best Promotional Campaign' Bronze, 2012

MADC 'Best Print Campaign' Highly Commended, 2010
Golden Human. Second son, Raphael, 2008

AFA Effectiveness Award, 2007
Golden Human. First son, Noah, 2006

MADC 'Best 30 Second Radio' Bronze, 2005

ScamFest Finalist 2004
Best Decision Ever. Married Georgina Pownall, 2003
This is one of the first DM pieces I sent to creative directors. Still proud of it.

Illustrator: Pete Petrovic
↑Back to Top