Welcome to my End of Financial Year wrap up. I've been working with some amazing agencies, clients and creatives. Here's a little of what I've been doing. If you need a hand with your brand, I'm here for you.
Helping a Dealership stand on 'beeping' radio.
Ringwood GWM Haval is Melbourne's #1 GWM dealership. They had a presence on radio, but wanted to know how to make their ads stand out like an H6 hybrid on the highway.
They had a jingle, and were doing their own ads. The question was, do we ditch what they had and start again, or build on what they'd created?
What I heard was a distinct brand asset. And speaking to the dealers, I knew they'd be up for having a bit of fun in the recording booth.
Hungry for more? Okay, here's more.
Earlier this year, I was asked by The Thrills to help bring to life their award winning brand platform for Aussie Dairy.
The challenge was to take the questions and misconceptions that people have about dairy and show that when it comes to greatness, the answer is always simple.
Running across digital, social and video, the campaign was so successful, it's media run was extended.