Welcome to my End of Financial Year wrap up. I've been working with some amazing agencies, clients and creatives. Here's a little of what I've been doing. If you need a hand with your brand, I'm here for you.
Victoria's Daylesford Macedon Region is an idyllic destination. With natural spas, the finest food and nature walks, it helps world weary city goers reinvigorate.
Based on this insight, we created 'Come Back To Life.' A whole new brand platform for all future communications.
From OOH to digital, social and radio, we created their new campaign and style guide – all with a small budget and a smart, nimble team.
Not only did Daylesford Macedon Ranges Tourism see an upward spike in tourism. But our radio spot received industry accolades.
Recognised by Best Ads on TV and Creative Pool Award Annual.
Helping a Dealership stand on 'beeping' radio.
Ringwood GWM Haval is Melbourne's #1 GWM dealership. They had a presence on radio, but wanted to know how to make their ads stand out like an H6 hybrid on the highway.
They had a jingle, and were doing their own ads. The question was, do we ditch what they had and start again, or build on what they'd created?
What I heard was a distinct brand asset. And speaking to the dealers, I knew they'd be up for having a bit of fun in the recording booth.
Hungry for more? Okay, here's more.
Earlier this year, I was thrilled to be asked by The Thrills to help bring their award winning brand platform to life for Aussie Dairy.
When people are looking for the the latest hack to fast track to great health, a buff bod or even stronger teeth, the answer is simple. And great. It's Aussie Dairy.
Running across digital, social and video, the campaign was so successful, it's media run was extended.
When it comes to horse racing, the Melbourne Cup is the biggest race in town. So how do we get race-goers to come to the Caulfield Cup?
It brings people closer to the action than any other horse race. And it gets hearts racing like no other race.
So to get people to remember the Caulfield Cup, we turned the sound your heart makes into our unique brand asset.
We didn't just get hearts racing, we lifted attendance.
Check out the article here