Willed.
People hate thinking about death. Research shows your brain actually refuses to think about it. So how do you launch a quick, easy online Will platform, when no one wants to think about your product? We used humour to bypass the brain's defences. 'Dead Easy' was born and to launch it, we enlisted someone who knows a thing or two about death.

Brewed with ingredients from the microbrewery’s coastal surrounds, Sailors Grave create beers  as diverse and beautiful as the people who drink them. In fact, the ingredients for the Sea Urchin and Lemon Myrtle brew featured here were harvested by an Indigenous Elder. 
This spot was created for the 2019 Good Beer Week’s Brewin Transfer Advertising Diversity Competition. It won both the Judges Award and Crowd Favourite.

Ford. Falcon Fanatic. 

The Ford Falcon is an iconic Australian car with a devoted fan base. In 2014, the last Ford Falcon ever went on sale. It needed a tribute worthy of its status.
We gathered Australia’s biggest fans of the Falcon. Those who would do anything for it. And we mean anything. 100 fans became the track markers during a full throttle drive.
Ford Focus. Drummers.
Leaseplan. Unexpected Surprises - Feed Me Seymour.
Leaseplan. Unpleasant Surprises - The Stapler. 
Cascade Beer. The Natural Order.
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