Ford. Falcon Fanatic.
The Ford Falcon is an iconic Australian car with a devoted fan base. In 2014, the last Ford Falcon ever went on sale. It needed a tribute worthy of its status.
We gathered Australia’s biggest fans of the Falcon. Those who would do anything for it. And we mean anything. 100 fans became the track markers during a full throttle drive.
We gathered Australia’s biggest fans of the Falcon. Those who would do anything for it. And we mean anything. 100 fans became the track markers during a full throttle drive.
Ford Mondeo. Driven by Design.
The new Ford Mondeo was more technologically driven than ever before.
So to display it's tech-savvy, we created an adpative digital billboard that was connected to the time and weather.
So to display it's tech-savvy, we created an adpative digital billboard that was connected to the time and weather.
Ford & Eurovision Partnership
To promote Ford's music tech capabilities, the idea was to sponsor the Ford Eurovision content. Ads ran across Melbourne in European languages, from German to Swedish.
With real-time posts during the contest, Ford beat the main sponsor Renault.