Kogan.com

Kogan.com. Clickin' Awesome.
Aussies love a deal, but many saw Kogan.com as suspiciously cheap. We had to shift perception from "that's way too cheap to be any good" to "that's awesomely low."
Introducing Clickin' Awesome'  – a whole new brand platform, where every execution told another part of Kogan.com's awesomely low price story. But we had to do it in a way that got attention.​​​​​​​
Kogan.com is all about cutting costs and passing on the savings. So across Melbourne, we only put up half the billboard, to save the cost of printing full billboards.
Kogan.com gets prices down by negotiating. 
Not just with suppliers. They negotiated with OOH, radio and tv media outlets to get their costs down for this campaign. So we thought, let's make an ad about it.
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