Wilderness Society
We wanted to prove that even a small five-cent piece can make a difference.
We created special posters using a latex ‘scratchie’ coating, placed in cafes around Melbourne.
When people used a coin to scratch off the grey pollution a clear blue sky was revealed.
We created special posters using a latex ‘scratchie’ coating, placed in cafes around Melbourne.
When people used a coin to scratch off the grey pollution a clear blue sky was revealed.