Australian families were already doing little things to help the planet. We wanted to get them sharing these hacks, not just with the internet, but with each other. Origin’s Sustainability Drive was born.
Neighbours were asked to come together to show how green they are. The winners became the heroes of our advertising.
I was just a freelancer at the time, so I was super proud to be a part of a project that was one of the first to get people to see how being sustainable can actually save money, not just the planet.
Awards: MADC Winner, 2014. Gold. Interactive Campaign.